Miller Lite Ad
I think this ad is really interesting because it uses a woman as the voice of misogyny. The female bartender is scornful towards the beer-ordering male patron who doesn't appreciate REAL beer (which we're meant to believe is a masculine trait), telling him that when he's ready for a real beer he should "put down his purse" (ie rid himself of traditional signifiers of femininity) and order a Miller Lite. Presumably we're meant to be okay with this incredibly blatant anti-womanism because it is...coming from a woman. The message to both men and women is that women (and feminine men) have no appreciation for a good beer; in a bar setting, this translates to femininity being inherently shameful and embarrassing. (Though I should note that the female bartender does not have a masculine appearance; perhaps to make up for her aggressive persona, her appearance is hyper-feminine) This is another example of an advertisement based on the notion that Manly Men don't want any Girliness girling up their manstuff.